New Company Offers Luxury Service Training, Team Building, Guest Experience Programming, Luxury Vacation Home Curation, and More

J Haines Luxury is the new venture of award-winning hospitality authority Jenni Haines who will serve as the new company’s Chief Happiness Officer and Master Experience Maker. 

Park City, UT   (November 15, 2016) –  Today leading hospitality authority Jenni Haines announced the formation of a new company offering multi-faceted services in the luxury customer service and hospitality niche.  J Haines Luxury, helmed by Haines, will offer a range of services designed to help companies and audiences enhance their guest experience, and also to help luxury travellers with the most discriminating tastes find the best vacation home experiences on the market today.

Haines will formally announce the new company this week at the 2016 World Ski Awards, being presented this year in Kitzbuhel, Austria.  Haines has been tapped to present the award for “Best Ski Chalet in the United States” at the gala awards presentation on November 19th, having previously accepted this award for her previous project, the famed and hugely successful Casa Nova, Deer Valley, which won the much-coveted distinction three years in a row.   Haines was the Chief Happiness Officer and General Manager  at Casa Nova for seven years. Prior to opening Casa Nova, Haines spent a storied career in the high-end hotel, resort and restaurant business including The Ritz-Carlton and Marriott International serving in a variety of posts, and opening new hotels and restaurants around the world.

J Haines Luxury will initially focus on four areas of service offerings:

TRAINING AND TEAM BUILDING for companies of all sizes, and industries of all types.  Secret Shopping services are also available, with custom training programs to address specific strengths and weaknesses revealed during covert observations.

GUEST EXPERIENCE PROGRAMMING for home parties, ballroom galas, product launch events is a cut above typical party planning because of the training component targeting both the desired guest experience and desired overall message.  Everyday Customer Service Programming, Scripts, and Procedures are also a popular item; J Haines Luxury creates the scripts and steps, and then trains employees how to execute them.

KEYNOTE SPEAKING and Break-Out Sessions to deliver inspiring, motivational education to audiences about the power of great customer service to impact lives, careers and the bottom line.


curatecollectionTHE CURATE COLLECTION, currently in pre-launch, made up of exclusive, luxury vacation residences hand-picked for the style, beauty, security and service the world’s most discriminating travelers have come to expect from a Jenni Haines-approved experience.



Information about J Haines Luxury and Jenni Haines is available at

For interview requests and hi-res photos, please contact Robin Whitney, 435-640-0740, [email protected].


Information about the World Ski Awards, the most prestigious awards programme in the ski tourism industry, is available at

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